Nike SNKRS Cam

Product Design

Our team partnered with Nike SNKRS to launch a custom unlocking experience for the release of high heat product. Over a six week period, our studio worked with the team at Nike Digital Studio to design an augmented reality camera that reinvents the hunt for sneakers.

Our studio was responsible for the user experience, graphic design, and in-app branding elements. SNKRS Cam launched for the release of the SB Dunk Momofuku, a special collaboration between Nike and David Chang.

A screen explaining how the SNKRS Cam works
A screen showing the user looking for the sneaker using their phone's camera
A screen showing a 3D augmented reality shoe hovering above a food menu
The SNKRS found ’em confirmation screen