Nike SNKRS Pass

Product Design

Our team partnered with Nike SNKRS to create a brand new digital-to-retail commerce platform. Over a two month period, our studio worked with the team at Nike Digital Studio to design and prototype a digital wristband experience for purchasing rare, exclusive sneakers at high end retailers all over the globe.

Our studio was responsible for the user experience, graphic design, motion design, and overall branding.

A screen showing sneakers available with SNKRS Pass on the user's feed
A screen showing nearby stores where the user can reserve the sneaker
A screen showing the store details
A checkout screen
The SNKRS Reserved confirmation screen
A screen showing the pass needed to pick up the reserved sneakers
The SNKRS Pass screen when the pass is active