Real NYC iMessage Stickers

Branding & Photography

Released in 2016, Real NYC is a sticker pack for iOS 10 that’s made just for New Yorkers. The pack includes 99 stickers, all hand crafted from real photos of trash and ephemera from the streets of New York City. The sticker pack was featured by Apple in the App Store, and several stickers were featured in the worldwide ad campaign “Sticker Fight.”

Our team created everything independently, including the stickers, website, launch video, and soundtrack.